Get your brand cited where buyers and AI search look
AI answers quote a small set of sources, and most of them aren't your website. I put your brand into those sources: my audience of 45K+ B2B operators, existing articles on DR 60+ publications, and new contributor articles written to rank in Google and get quoted by AI. Built for founders and operators at SaaS companies.
Why citations, not just links
Most AI citation weight for SaaS brands comes from third-party sites, not the brand's own. When a buyer asks ChatGPT or Google which tool to use, the answer is built from articles, lists and reviews on other people's sites.
A link still helps you rank in Google. A mention inside a passage an AI engine quotes puts you in the answer itself. Every placement I write is built to do both.
Sound familiar? You rank for your own blog posts, but competitors show up when buyers ask AI for recommendations. Your reports count links, not whether anyone is quoting you.
Every placement is tracked against your buying questions at 30, 60 and 90 days, so you see whether AI engines start citing the page.
Three phases. First placement live in 1 to 2 weeks.
Phase 1, Strategy, 2 to 3 days. We agree your 3 to 5 buying questions and one sentence that describes your company. I check which pages AI engines already cite for those questions and send a placement plan by publication, DR and date.
Phase 2, Create and place, 1 to 4 weeks. You approve every draft or insertion before it goes to the editor. Placements go live with a do-follow link, and sponsored posts are labelled as paid partnerships.
Phase 3, Track and amplify, 30 to 90 days. You get the live URL, DR, link type and index status, then citation reports at 30, 60 and 90 days. Every Digital PR Citation is shared to my LinkedIn and X audience.
Placement library
Sponsored content. LinkedIn posts, carousels and single-platform video, or a 60-second video across 5 platforms, to 45K+ B2B operators. Every post labelled as a paid partnership.
Media Mentions. Your brand and a do-follow link added to an existing article that already ranks or is already cited by AI. Live in 1 to 2 weeks.
Digital PR Citations. A new contributor article on a DR 60+ publication with your brand built into the answer. Live in 2 to 4 weeks.
Publications. B2B SaaS and martech blogs, sales and RevOps, AI and developer tools, HR and future of work, startup and founder media. All DR 60 and above.
Formats. How-to guides, best X for Y lists, X vs Y comparisons, expert roundups, data studies, templates and checklists.
How every placement is written
Step 1. Answer first. The article answers the reader's question in its opening lines, where AI engines quote most often.
Step 2. Your brand inside the answer. You appear in a step or list item that answers a real buying question, not in a resources line at the end.
Step 3. One entity sentence. The same one-line description of your company every time, so search engines and AI tools learn who you are.
Step 4. Evidence and experience. Real numbers, first-hand experience and named sources, never generic filler.
Step 5. At most 2 brands per article, so yours isn't lost in a list.
Is this a fit?
Good fit: a founder or operator at a SaaS company with a product people already pay for, who wants the brand named in the articles buyers and AI search read.
Not a fit: link exchanges, private blog networks, link farms, or anyone who wants a guaranteed spot in ChatGPT answers. No one can promise that honestly.
The standard: every placement gets a live URL, a do-follow link and the writing standard on this page, then a citation report at 30, 60 and 90 days.
Built for SaaS founders and operators
You know your product and your proof better than any agency. I turn that into placements: one short intake on your angle and proof points, then I write, pitch and place it. You approve before anything goes live.
Monthly bundles, for example 2 Citations, 4 Mentions and a citation report, are scoped to your buying questions.
Compared with a link vendor: every placement is written to the SEO and AEO standard, tracked for AI citations, and written by me, not outsourced.
What is included, and what is not
Included: topic and angle selection, the article or post written by me, editor pitching and revisions, the live URL, and a citation check in AI search after publishing.
Not included: guaranteed rankings, guaranteed AI citations, paid links on link farms, or placements on sites I would not put my own name on.
If a publication rejects the piece, I place it on a site of equal standing.
Disclosure: sponsored posts are labelled as paid partnerships, and any AI-generated video is labelled as AI.
Who you will work with
Kevin Payne is an AI engineer and GTM operator whose writing has appeared in 200+ publications, including HubSpot, GetResponse and Outbrain.
Every placement is written by me, not outsourced. The editor relationships behind this service took ten years to build, and every new byline adds to them.
Start with a free 30-minute coffee chat. Prefer email? Write to info@kevintpayne.com.
Your questions
Who is this for?
How is a citation different from a backlink?
Do you guarantee AI citations?
Which publications can you place in?
How fast does a placement go live?
Who writes the content?
Are sponsored posts disclosed?
How much of my time does it take?
How do I start?
