Wondering what is social selling? It’s when you build organic relationships with potential customer through social media by first educating and engaging with them to provide value and earn their trust. Learn more about what social selling is here.
Startup Marketing Strategies By Co Founders & Exec's
The Lean startup is an approach to business development by Eric Ries. It’s based on the principles of lean production, a manufacturing methodology created by Toyota that values a business’ ability to change quickly.
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. This term was coined by the software company Hubspot.
Growth hacking is a marketing technique developed by Sean Ellis which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.
A tribe is a new concept based off Seth Godin book. It’s a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.