For LinkedIn and X creators, Passionfroot is the closest fit: it markets to B2B teams, lists LinkedIn and newsletters, and is free for creators to join. Newsletter creators get paid through beehiiv's Ad Network, Paved, Swapstack and SparkLoop. Favikon is a discovery tool brands search, and Collabstr skews to consumer channels.

This guide is a spoke of the B2B creator-operator playbook, which covers the full income stack. Here the question is narrower: which platforms put a B2B creator in front of paying sponsors, and what each one costs.

Key points

• Of the two-sided marketplaces compared here, only Passionfroot lists LinkedIn, X and newsletters together.

• Newsletter creators have more options, though several do not publish their fees.

• Fee models differ: Passionfroot charges creators 15% on matched deals, Collabstr takes 15% of creator payouts, and beehiiv pays on CPM or CPC.

• Discovery tools like Favikon do not handle the deal, but brands use them to build shortlists.

• A marketplace profile is a sales page. Set rates, proof and audience data before you list, not after the first enquiry.

What counts as a B2B creator marketplace?

A B2B creator marketplace is any platform where a brand can find a creator, agree a deliverable and pay for it, with an audience made up of buyers, operators or professionals. Some handle all three steps; others only handle discovery.

There are four types worth knowing:

1. Two-sided marketplaces. Creators list packages, brands book and pay through the platform. Passionfroot and Collabstr work this way.

2. Newsletter ad networks. The platform sells sponsor slots across many newsletters and handles payment. beehiiv's Ad Network and Paved sit here.

3. Recommendation networks. Newsletters get paid to recommend other newsletters. SparkLoop and Kit's Paid Recommendations work this way.

4. Discovery and CRM tools. Brands search a database of creators and run outreach from it. Favikon is the main example for LinkedIn.

The type matters more than the brand name: a two-sided marketplace lets you set your price, while an ad network sets it for you.

New to selling sponsorships? Start with how B2B creator sponsorships work.

How do the main platforms compare?

The table compares nine platforms on channels, fees and B2B fit.

Paved, Swapstack and SparkLoop do not publish a fee percentage. "B2B fit" is a judgment from the channels and segments each one lists, not a platform claim.

Which marketplace fits LinkedIn and X creators?

Passionfroot is the strongest fit for LinkedIn and X, because it lists both as campaign channels and its homepage says it is "trusted by B2B marketing and growth teams." Favikon is the second place to check, because brands search it for creators and its plans include a LinkedIn Top Voice filter.

On Passionfroot, creators publish a storefront with packages and rates. The creator pricing page states it is free to sign up, that "Passionfroot adds a 2% fee on every transaction, which the brand covers," and that "when we match you with a brand, we charge a 15% fee (incl. payment fees)." Deals you bring yourself cost you little; deals the platform finds cost 15%.

Favikon's homepage describes search across "10M+ profiles across 9 networks," with an influencer CRM, outreach and public rankings. Brands pay for it; creators can pay €29 a month (Creator) or €99 a month (Creator Plus) for deeper access to rankings and profiles. There is no booking or payment step, so a Favikon listing leads to a DM or an email, and you close the deal elsewhere.

Collabstr rarely suits a B2B creator: its homepage lists consumer channels and no LinkedIn.

For pricing your LinkedIn packages before you list, the guide to LinkedIn sponsored post rates collects the published benchmarks.

Which marketplaces fit B2B newsletter creators?

Newsletter creators have four realistic options: beehiiv's Ad Network if you send on beehiiv, Paved and Swapstack for direct sponsorships, and SparkLoop or Kit for paid recommendations. Each pays a different way.

beehiiv Ad Network

beehiiv matches publishers with vetted advertisers, and you pick which offers to run. The ad network page says it is "available to anyone on the Lite plan or above who is actively sending on beehiiv," and the pricing page lists Lite at $49 a month on yearly billing. Pay is per unique open (CPM) or per verified click (CPC), and payouts land on the 20th of each month. The same page puts total beehiiv creator earnings above $37 million.

Paved

Paved describes itself as "where advertisers and newsletters connect," with 3,000+ newsletters and 253 million+ subscribers. It lists audience segments including developers (1.8M) and entrepreneurs (1.5M), which is where B2B lists fit. It charges no subscription fee and handles invoices and payouts, but does not publish its commission.

Swapstack

Swapstack lets publishers sell flat-rate sponsorships, run affiliate deals and add tip jars. Its FAQ cites "over 900 publishers" and "more than 60M readers." Accounts are free, and the company says "we only make money when you make money."

SparkLoop and Kit

These pay you to recommend other newsletters. SparkLoop pays newsletter operators monthly for paid recommendations and says it manually vets every recommending newsletter. Kit offers Paid Recommendations inside its creator network, where creators pay to appear in other creators' sign-up flows and creators earn revenue when they recommend paying creators.

Does LinkedIn have its own creator tools for brands?

Yes, but neither is a marketplace that pays creators. Thought Leader Ads let a brand boost a creator's existing post, and BrandLink lets brands run video ads before creator and publisher videos.

LinkedIn's Thought Leader Ads page says brands can "boost thoughts from company employees, industry experts, customers, or content creators." The brand requests permission in Campaign Manager, the author approves or denies it, and the approved post runs as an ad. LinkedIn charges the brand for the media. Any fee to the creator is a separate deal you agree directly.

BrandLink is in beta. LinkedIn's BrandLink page says brands buy "1:1 creator or publisher content packages" through a LinkedIn sales representative, and the ad plays before the creator's video. It does not list eligibility rules or a revenue share.

How do you choose the right marketplace?

Choose by channel first, audience second and fee model third.

Use this decision order:

1. Match your main channel. LinkedIn or X points to Passionfroot and Favikon. A beehiiv newsletter points to the beehiiv Ad Network. A newsletter on another platform points to Paved, Swapstack or SparkLoop.

2. Check who buys there. Look at the brand logos and segments on each homepage. Passionfroot shows B2B software brands; Collabstr's channel list is consumer social.

3. Compare who pays the fee. On Passionfroot, the 2% transaction fee is the brand's, and the 15% match fee is yours. On Collabstr, both sides pay.

4. Decide who sets the price. On a two-sided marketplace you set it. On an ad network, the CPM or CPC is set by the offer.

5. Count the work. Two well-kept profiles beat six stale ones.

As an illustrative example with round numbers: a $1,000 sponsorship booked through a Passionfroot match leaves the creator $850 after the 15% fee, while the same deal brought in directly and paid through the storefront leaves the full $1,000, with the brand paying the 2%.

If you also write for publications, the same selection logic applies to paid contributor work for major publications: pick the outlets your buyers read, not the biggest names.

Run each option through the same filters before you commit: budget, audience maturity and your own stage.

How do you set up a marketplace profile that books deals?

A profile books deals when a brand can see the audience, the package and the price in under a minute.

Use this checklist before you publish any profile:

• One line on who reads you. Job titles and company types, not follower counts alone.

• Audience numbers with dates. Followers per channel, newsletter subscribers and average opens, each with the month you pulled them.

• Three packages at most. A single post, a bundle and a newsletter slot is enough for most creators.

• A price on every package. Brands skip profiles that say "contact for rates."

• Two or three sample posts. Link posts in the format you are selling, plus any publications you have written for.

• Clear usage rights. Say whether paid boosting, such as Thought Leader Ads, is included and for how long.

• Disclosure terms. State how you label sponsored content.

• Turnaround and slots. Days from brief to publish, and sponsors per month.

• A matching rate card everywhere. Prices on each marketplace, your media kit and your site should agree.

For a reference point, my published rate card lists sponsored posts at $500 per post, and the package includes a LinkedIn post or carousel, a 60-second video across five platforms and 90 days of paid boosting rights. Treat that as one creator's example, not a benchmark.

Packages that include video or carousels are easier to deliver when one post feeds every channel; the guide on how to repurpose one post for every channel covers that workflow.

The enquiry log and rate card sync behind a sponsor pipeline are the same plumbing I build for my own content and for SaaS revenue teams, where it becomes lead routing, CRM cleanup and pipeline reporting. For Series A and B SaaS teams I run that as a 90-day AI RevOps Sprint. Contact me to get yours scoped.

What are the common mistakes with creator marketplaces?

The most common mistake is listing on a consumer platform and waiting for B2B deals.

1. Joining for size, not fit. Collabstr reports 1.3 million+ creators and 550,000+ brands, but its channel list has no LinkedIn.

2. Leaving prices off. A profile without rates reads as unready and gets skipped.

3. Ignoring the match fee. On Passionfroot, platform-sourced deals cost 15%. Price your packages with that in mind.

4. Stale or mismatched numbers. Old reach figures and different prices on different platforms both break trust.

5. Giving away boosting rights. A brand running your post as a Thought Leader Ad is buying reach. Charge for it.

6. No tracking. Without a simple log of enquiries, sources and close rates, you cannot tell which profile earns. A Notion second brain works well as that log.

7. Relying on marketplaces alone. Marketplaces handle payment and paperwork. Your content and direct pitches create the demand, and a storefront link makes a pitch easier to close.

FAQ

Which creator marketplace is best for LinkedIn creators?
Passionfroot, because it lists LinkedIn as a campaign channel, markets to B2B teams and is free for creators to join. Check how you appear on Favikon too, since brands search it for creators.

How much does Passionfroot charge creators?
It is free to sign up. Passionfroot charges a 15% fee, including payment fees, when it matches you with a brand, and adds a 2% transaction fee that the brand pays.

Does Collabstr work for B2B creators?
Rarely. Its listed channels are Instagram, TikTok, UGC, YouTube, X, Twitch, Amazon and Snapchat, with no LinkedIn, and creators pay 15% of each payout.

How does the beehiiv Ad Network pay newsletter creators?
Per unique open (CPM) or per verified click (CPC), paid on the 20th of each month. It needs the Lite plan or above and only works for newsletters sent on beehiiv.

Can brands pay to boost my LinkedIn posts?
Yes. Through Thought Leader Ads, a brand requests permission in Campaign Manager, you approve it, and your post runs as an ad. Agree any fee for those rights directly with the brand.

Should I join every marketplace?
No. Join the one or two that list your main channel and buyers, keep those profiles current, and track where each enquiry comes from.

Want help setting up your sponsor pipeline?

I work with a small number of B2B teams and creators as a fractional GTM and AI engineer, building the systems behind sponsorship work, from profile and rate card updates to enquiry tracking and repurposing pipelines. If a second set of hands would help, see how I work or book a short intro call. Brands with sponsored content enquiries can use the same contact page.

Running revenue at a Series A or B SaaS company? Ask about the 90-day AI RevOps Sprint. I take two clients at a time.

About the author: Kevin Payne is an AI engineer and GTM operator who installs AI workflows for B2B teams. He has 10+ years in B2B SaaS demand generation and RevOps across Techstars, a16z and YC portfolio companies, and his writing has appeared in HubSpot, GetResponse, Outbrain and more.