Most B2B creators charge $200 to $2,000 for a sponsored LinkedIn post. Favikon's 2026 data puts 81% of priced creators in that range and the transacted median at $798, rising to about $2,000 above 100,000 followers. Set your base from impressions and engagement, then price usage rights, exclusivity and extra formats as separate line items.

This report is part of the B2B creator-operator playbook, the guide to building a personal brand that pays. Every number below names its source.

Key points

• Favikon's client deals show a $798 median per LinkedIn post, while creators' own declared rate cards sit near $300. Many creators publish below what brands pay.

• Follower count sets a floor. Impressions, engagement and audience seniority set the price.

• Format and rights add real money: carousels add 20% to 35%, video adds 40% to 80%, and usage rights or exclusivity add 20% to 50% each, per the sources Favikon compiles.

• Final rates averaged 43% below the creator's first ask across 50,000+ negotiations in Janney AI data cited by Favikon, so anchor high and trade terms.

• Niche matters as much as size: Favikon says FinTech, cybersecurity and enterprise IT audiences command 2 to 5 times the marketing-niche rate.

What do the public rate sources say?

Six public sources publish LinkedIn sponsored post pricing for 2026, and their typical text-post figures run from $250 to about $2,000. They measure different things: closed deals, creator surveys, estimates and published rate cards.

If you only use one row, use Favikon's transacted median. It comes from closed deals, which is closer to what sponsors pay than any survey or estimate. Sourced, dated tables like this one are also what the guide on how to get cited by ChatGPT and Perplexity recommends for AI search.

Why do the sources disagree?

They count different prices. A closed deal, a rate card and a model estimate will never land on the same number.

The four biggest reasons:

1. Transacted versus declared. Favikon's client deals closed at a $798 median, while creators' declared rate cards sit around $300. Creators publish lower than brands pay.

2. Estimates versus quotes. Favikon's calculator guide calls its band medians "directional, not quoted rates." ContentGrip's tier ranges are editorial estimates.

3. Niche. Launchpoint covers Tech and SaaS only. Favikon says FinTech, cybersecurity and enterprise IT audiences command 2 to 5 times the marketing-niche rate.

4. Geography. Favikon's survey medians run $500 in the US, $550 in the UK, $300 in France and $155 in India.

What do LinkedIn creators charge by follower count?

Price climbs with followers, but much more slowly than reach would suggest at the low end, and the sources split hard above 100,000 followers.

Above 100,000 followers, Favikon's transacted client data shows a median of about $2,000, close to its $1,494 estimate. ContentGrip's $5,000 to $20,000 macro range sits well above both. Treat the ContentGrip upper tiers as ceilings, not starting points.

Small accounts can out-earn bigger ones. Favikon reports that nano creators under 10,000 followers out-price micro creators, because that tier skews toward founders and senior B2B experts. One 851-follower profile in its data charged $2,400 per post.

Engagement falls as accounts grow, from 0.93% to 0.02% across Favikon's bands. That is why a mid-sized account with an active comment section can justify a rate above its band median.

Follower count is the easiest number to quote and the weakest signal of value. Price from the metrics that predict results, not the ones that look big.

Which pricing method should you use?

Use at least two methods and quote the higher result you can defend with data.

Per-follower pricing

A flat rate per 1,000 followers. Buffer's article tests "$10 per 1,000 LinkedIn followers," which would price a 25,000-follower creator at $250. The creator in that piece rejects it and starts at $650 per text post. The article also quotes Favikon: "Follower count sets a floor, not a price." Use per-follower pricing as your minimum only.

CPM on impressions

Price per 1,000 impressions on your average post. Favikon gives the formula as (post rate divided by average views) times 1,000, and cites Mark Richard of Obvious pricing at about a $50 CPM. Launchpoint lists $15 to $50 as the average CPM for Tech and SaaS creators.

Sponsors compare this with paid media. ContentGrip, citing The Smarketers, puts platform CPMs for broad B2B targeting in North America and Western Europe at $55 to $110, and $150 to $300 for narrow C-suite targeting.

Engagement-based pricing

Price per reaction, comment or repost. Favikon's calculator guide shows a cost per engagement of between about $6.66 and $11.94 for creators under 500,000 followers. Favikon's fair-price method multiplies a follower baseline by engagement and authenticity, which it says can make an engaged creator worth 2 to 3 times the raw-audience estimate.

Package pricing

A bundle of posts, formats and rights sold as one price. Janney AI's 2026 rate card, as cited by Favikon, discounts three-post packages by 15% to 25% and six-month ambassador deals by 30% to 50%.

For the full deal flow around these numbers, from finding sponsors to contracts, see the guide to B2B creator sponsorships.

What does a worked example look like?

Here is one illustrative creator, with round hypothetical numbers, priced four ways.

The creator has 20,000 followers, averages 6,000 impressions per post and gets about 60 reactions and comments per post.

1. Per follower. At Buffer's tested $10 per 1,000 followers: 20 x $10 = $200.

2. CPM. At the roughly $50 CPM Favikon attributes to Mark Richard: 6 x $50 = $300.

3. Band median. Favikon's estimated median for 10K to 50K followers is $474.

4. Engagement. At Favikon's roughly $9.35 cost per engagement for that band: 60 x $9.35 = $561.

The spread is $200 to $561. A sensible list price here is about $500, with the engagement figure as the reason it holds. A three-post package at a 20% discount comes to $1,200. Adding 30 days of exclusivity at 25% brings the package to $1,500. Rerun the same math with your own analytics.

What should packages and add-ons cost?

Price the post, then add each extra as its own line. Sponsors expect it, and it stops rights from being given away inside a flat fee.

Buffer's article includes real add-on prices. One creator charges about +50% for usage and +20% for category exclusivity. Another charges +35% for 90 days of usage or +50% for six months. Hailley Griffis's rate card lists a $200 newsletter mention, +30% for six months of brand use and +60% for 30 days of whitelisting.

As one labelled example, my published rate card lists sponsored content at $500 per post. The package includes a LinkedIn post or carousel, a 60-second video across five platforms and 90 days of paid boosting rights. Bundling boosting rights into the list price is a choice; most of the sources above price them separately.

How do you raise your rates?

Raise rates on evidence, in steps, and only for new sponsors first. Buffer's Tami went from $150 to $350 to $500 within four months, and now starts at $650.

A checklist for each increase:

1. Recompute from your last 90 days. Rerun the CPM and engagement methods on recent posts, not your best post.

2. Compare with the transacted median. If your rate is below Favikon's $798 median and your engagement is above your band's median, you have room.

3. Show the paid-media comparison. If your effective CPM is below the $55 to $110 ContentGrip cites for paid B2B targeting, say so.

4. Report results after every deal. Send impressions, engagement and clicks within a week. Sponsors renew at higher rates when they have the numbers.

5. Raise for new sponsors first. Keep returning sponsors on the old rate for one more cycle, then move them.

6. Cut scope instead of discounting. When a sponsor pushes back, offer a text post instead of a carousel rather than cutting the carousel price.

Some sponsors now ask for performance pricing. Favikon cites Naano's pay-per-qualified-click model at €1.90 to €2.90 per click. If you are weighing a fee tied to results, the guide to performance-based pricing covers how to structure one without carrying all the risk.

Rate cards, deal tracking and post-campaign reports are a small version of revenue operations. I build those systems behind my own content, and I build the full version for SaaS revenue teams, covering lead routing, CRM cleanup and pipeline reporting, in a 90-day AI RevOps Sprint for Series A and B SaaS. Contact me to get yours scoped.

What are the most common pricing mistakes?

The most expensive mistake is publishing a rate card below what brands already pay. Favikon's gap between a $300 declared median and a $798 transacted median shows how common it is.

1. Pricing from followers alone. Buffer's tested formula would have priced one creator at $250 when she sells at $650.

2. Giving rights away. Usage, boosting and exclusivity each add 20% to 50% in the sources above. Leave them out of the base fee.

3. Discounting before anchoring. Janney AI data, cited by Favikon, shows final rates averaging 43% below the first ask. Your first number sets the range.

4. Copying a macro rate. ContentGrip's $5,000 to $20,000 tier is for 100,000+ followers, and Favikon's transacted median there is about $2,000.

5. Ignoring niche. A FinTech or security audience can command 2 to 5 times a marketing audience, per Favikon.

6. Skipping disclosure. The FTC's guidance for influencers says to place the disclosure where it is "hard to miss" and warns: "Don't assume that a platform's disclosure tool is good enough." See the FTC's Disclosures 101.

7. Never reporting results. Without numbers after the post, every renewal starts from zero.

FAQ

How much does a sponsored LinkedIn post cost in 2026?
Most sell for $200 to $2,000. Favikon's transacted median is $798 per post, and its estimated median across all follower bands is $730.

How much should I charge with 10,000 followers?
Favikon's estimated median for 10K to 50K followers is $474. Buffer's named creators at 16K to 36K followers charge $500 to $1,000 for a text post.

What CPM should a LinkedIn creator charge?
Favikon cites Mark Richard of Obvious at about $50. Launchpoint lists $15 to $50 for Tech and SaaS creators.

Should usage rights cost extra?
Yes. The sources Favikon compiles put usage rights and exclusivity at 20% to 50% each, and Buffer's creators add about 30% to 60% when a brand runs the post as an ad.

How much more is a carousel or video post?
ContentGrip puts carousels at 20% to 35% above a text post and video at 40% to 80% above it.

Do I need to disclose a sponsored LinkedIn post?
Yes, if you are covered by FTC rules. The FTC says to disclose any financial relationship with a brand, place it where it is hard to miss, and not rely on a platform tool alone.

Want help pricing and packaging your sponsorships?

I work with a small number of B2B teams as a fractional GTM and AI engineer, building the content and distribution systems behind a creator program, from rate cards to post-campaign reporting. If you want a second set of hands, see how I work or book a short intro call. Brands with sponsored content enquiries can use the same contact page.

Running revenue at a Series A or B SaaS company? Ask about the 90-day AI RevOps Sprint. I take two clients at a time.

About the author: Kevin Payne is an AI engineer and GTM operator who installs AI workflows for B2B teams. He has 10+ years in B2B SaaS demand generation and RevOps across Techstars, a16z and YC portfolio companies, and his writing has appeared in HubSpot, GetResponse, Outbrain and more.